Slovenia’s Panvita to Launch Year-Round Lettuce Supply with Innovative Greenhouse Project

A Slovenian company is preparing to launch a year-round supply of high-quality lettuce this June, following the completion of a state-of-the-art greenhouse project developed in collaboration with global seed breeder Rijk Zwaan.

Located in Nemščak, in the northeastern Prekmurje region, the 3,500-hectare facility employs approximately 700 people and represents a significant step forward for Panvita. The company emphasizes that this initiative aligns with growing consumer demand for locally sourced, sustainably grown produce available throughout the year.

Strategic Partnership Drives Success

Agronomist David Medvar and Marketing Manager Simona Petek Čerpnjak highlighted Rijk Zwaan’s crucial role in the project’s development.

“We are extremely pleased with Rijk Zwaan’s support, both during the construction phase and in ongoing production,” said Medvar. He explained that selecting the right partner was essential to ensuring the greenhouse’s efficiency and productivity.

“When we decided to build this facility, we needed a partner who could provide not only high-quality seeds but also expertise in selecting the right technology for our needs,” Medvar noted. “Rijk Zwaan stood out due to their advanced seed varieties and comprehensive support in areas where we required additional guidance.”

Strengthening Food Security and Self-Sufficiency

Petek Čerpnjak emphasized that the greenhouse project is more than just a commercial venture—it’s an investment in Slovenia’s agricultural resilience.

“Our goal is not only to guarantee a consistent supply of fresh, safe, and locally grown food but also to reduce Slovenia’s dependence on imports, enhance food security, and promote greater self-sufficiency,” she stated.

Panvita’s long-term vision includes maintaining high production standards while fostering collaboration with industry experts. “To ensure year-round availability of premium Slovenian-grown lettuce, we will continue working closely with our internal team as well as trusted partners like Rijk Zwaan,” Petek Čerpnjak added.

Meeting Market Demand

As consumer preferences shift toward sustainable and locally produced food, Panvita’s initiative positions the company as a key player in Slovenia’s agricultural sector. The first harvest, expected this month, will mark the beginning of a new phase in the country’s fresh produce supply chain.

With this project, Panvita aims to set a benchmark for innovation, quality, and sustainability in regional agriculture—proving that strategic partnerships and advanced technology can help meet the growing demand for reliable, year-round food production.