Arabfields, Farah Benali, Economic Correspondent, China — Camposol is entering the new blueberry season with a sharp increase in shipments to China, reinforcing the country’s growing importance to the Peruvian fruit exporter.

The company shipped 342 tons of fresh blueberries to China between weeks 18 and 25 of the 2026/27 season, a 631 percent increase compared with the same period of the previous campaign. The early result gives Camposol a strong start as it works to expand its presence among Chinese consumers.

The figures build on a significant performance in the previous season. Camposol exported 9,020 tons of blueberries to Asian markets during 2025/26, with 7,564 tons, or 84 percent of that volume, going to China. The company was therefore responsible for a substantial share of its Asian blueberry business through the Chinese market.

Behind the numbers is a strategy that goes beyond simply shipping more fruit. Camposol has introduced a Chinese brand, 凯沛果, or Kai Péi Guǒ, specifically designed for local consumers. The name was selected after more than 300 proposals were considered, followed by linguistic validation with native speakers across six dialects and legal checks.

For Luis Miguel Baanante, Camposol’s China manager, the process reflects the seriousness of the company’s ambitions. Building a name that feels natural to Chinese consumers is intended to make the brand easier to recognize as the company expands its retail presence.

China has been part of Camposol’s strategy since 2018, when the company established its local subsidiary. Since then, its commercial network has expanded across Asia, while the company has increasingly focused on consistency, shelf life and fruit quality.

Logistics are also becoming an important part of the story. The opening of the Port of Chancay has shortened the distance between Peruvian exporters and Asian markets, and Camposol was among the first Peruvian companies to ship blueberries to China through the new port. For a highly perishable product, every improvement in transit can make a difference once the fruit reaches wholesalers and supermarket shelves.

The company is also preparing for longer-term growth through genetics. Its ORIGEN program, launched earlier in 2026, is designed to develop blueberry varieties focused on productivity, quality and performance in demanding international markets. Camposol has already introduced its first proprietary varieties and plans to expand planting significantly.

Those investments could become increasingly important as the Chinese market develops. If the early 2026/27 shipment growth is maintained, Camposol could finish the campaign with substantially higher volumes in China than in the previous season. Even if growth moderates from the exceptional 631 percent recorded at the start, the combination of stronger logistics, local branding and new varieties points toward continued expansion.

The company’s previous figures provide a useful benchmark. With 7,564 tons sent to China during the 2025/26 season, even a more conservative increase of 20 percent in the coming campaign would put shipments above 9,000 tons. A continuation of the early-season momentum, however, could produce a much larger result.

For consumers, the change may be most visible in supermarkets, where Camposol hopes its Kai Péi Guǒ identity will become increasingly familiar. For the people working across the supply chain, from farms and packing facilities in Peru to importers and retailers in China, the expansion represents something more tangible: more fruit moving across the Pacific and a larger commercial relationship between the two markets.

Camposol’s immediate challenge will be maintaining quality as volumes rise. Blueberries must arrive with the firmness, appearance and flavor expected by consumers, particularly when competing in a market where premium fruit is increasingly differentiated by eating experience.

The early 2026/27 numbers suggest the company has momentum. If shipment growth continues, new varieties enter commercial production as planned and the Chancay route delivers further logistical advantages, China could become an even larger component of Camposol’s Asian business in the seasons ahead.

For Camposol, the strategy is no longer simply about selling Peruvian blueberries in China. It is about building a recognizable local brand, controlling quality from the field to the retailer and positioning the company for a larger role in one of Asia’s most important fresh fruit markets.