Del Monte Launches Honeyglow Banana in Europe

Fresh Del Monte Produce has announced the European debut of its new Honeyglow banana, an ultra-premium fruit set to be available in limited quantities beginning in late April.

Building on the success of the Honeyglow pineapple—which Del Monte says became Europe’s fastest-growing pineapple following its 2020 launch—the company is expanding the Honeyglow line with this new offering.

Exclusively cultivated in Ecuador, the Honeyglow banana is hand-selected at peak ripeness to deliver maximum sweetness and flavor at the time of consumption, according to Del Monte.

The premium bananas will be distributed through select high-end retailers, greengrocers, and wholesale markets in key European countries. Del Monte is positioning the fruit as a rare treat for discerning consumers who prioritize consistency, quality, and elevated taste in their produce.

“All reports show a very strong increase in fresh banana demand in our region and a growing trend for top-quality fruits,” said Thierry Montange, Senior Marketing Director for Del Monte Europe-Africa. “We’re excited to offer the new Del Monte Honeyglow banana, a unique visual and taste experience to premium fruit lovers across Europe.”

The launch will be supported by a targeted marketing campaign aimed at premium produce consumers in select European markets.