New Zealand’s Apple Harvest Surpasses Expectations, Signaling Strong Seasonal Recovery
New Zealand’s apple industry is celebrating what appears to be its best harvest in years, as the sector continues to rebound from a series of difficult seasons.
Karen Morrish, CEO of Apples and Pears NZ, confirmed to Hort News that this year’s apple crop has “well and truly exceeded” initial expectations. According to Morrish, favorable weather conditions played a pivotal role in the outcome.
“We experienced ideal winter chilling, successful chemical thinning, stable spring conditions, timely rainfall, and a warm, sunny summer — all of which contributed to a great harvest,” she explained.
The quality of the fruit has also been noteworthy. Morrish praised the cleanliness of the apples, the effectiveness of pest and disease control, and the excellent size and coloration of the fruit, which she described as “spectacular.”
However, the season’s success comes amid an ongoing period of recovery for many growers, especially in the Hawke’s Bay region, which was heavily impacted by Cyclone Gabrielle in 2023. The storm added to a string of challenges faced by orchardists over the past four years.
As a result, some growers have made difficult decisions — opting to sell their orchards rather than take on further debt to rebuild. Others have leased out their land or shifted production to different crops.
Despite these challenges, the industry has shown signs of strategic adaptation. Morrish noted that those with the resources to reinvest have increasingly focused on licensed, premium apple varieties. “Many of these new varieties are now reaching the five-year production mark,” she said. “That maturity is contributing significantly to the optimism and momentum we’re seeing across the sector.”
The current harvest marks a hopeful turning point for New Zealand’s apple industry, as it balances resilience with innovation in the face of past adversity.
