Polish Blueberry Industry Expands, Eyes Premium Markets and Global Diversification

In recent years, Poland’s blueberry production has surged, reaching an annual output of between 60,000 and 68,000 tons. Approximately 30% of this volume is exported, with Germany, Great Britain, and the Netherlands emerging as key destinations in 2023. According to data from Poland’s sanitary inspection agency, PIORiN, Germany imported 9,240 tons, followed by Great Britain with 4,260 tons, and the Netherlands with 1,190 tons. Beyond the European Union, Ukraine, Serbia, Belarus, and Moldova have been significant importers of Polish blueberries from 2022 to 2024. Other notable markets outside Europe include Israel, the United Arab Emirates, and Saudi Arabia.

However, as highlighted by industry experts, maintaining the quality of blueberries during transport is critical to ensuring their appeal in these markets. Piotr Syguła, General Manager for Purchasing and Sales at Berry Poland, emphasized the need for market diversification during the 13th International Blueberry Conference held in Poland this month. “Our goal in the coming years is to balance blueberry distribution across domestic, European, and non-European markets,” he stated.

Rising Demand for Premium Blueberries

While the standard quality of blueberries continues to improve, there is a growing demand for premium-grade fruit. Rick Hensgens, Commercial Director of Frutania Poland, noted, “The standard level is rising, but the premium category is also gaining traction. More consumers are willing to pay a premium for better taste experiences and quality guarantees. Additionally, organic and locally sourced products are becoming increasingly important in certain markets.”

Marcin Wereszczuk, Sales and Producer Support at Fall Creek Poland, echoed this sentiment, emphasizing the industry’s shift toward premiumization. “Premium quality is a growth strategy. By offering superior products, we can encourage consumers to pay more,” he said. Wereszczuk highlighted that premium quality is reflected in the blueberries’ size, appearance, and taste, as well as in their packaging and presentation on store shelves.

Challenges and Opportunities

Despite the growing opportunities, the Polish blueberry industry faces challenges in maintaining fruit quality during long-distance transport. Proper preparation and stable transport conditions are essential to ensure that blueberries arrive in optimal condition, particularly for markets outside Europe.

As the industry continues to evolve, the focus on premiumization and market diversification is expected to drive growth. By catering to both domestic and international demand, Poland aims to solidify its position as a leading blueberry producer and exporter, while meeting the rising expectations of consumers for high-quality, sustainably sourced fruit.