Arabfields, Giulia Alliata, Economic Correspondent, Italia — July 21, 2026, Organisers of the fourth Regina di Puglia event say international interest has reached a record level ahead of the three day gathering dedicated to Apulia’s table grape industry. The event is expected to welcome producers, importers, retail representatives and trade journalists, reflecting the growing global appeal of the region’s premium grapes.

The showcase, scheduled from July 23 to 25, will combine orchard visits, packing house tours, business meetings and networking sessions. Local growers see the event as an opportunity to strengthen commercial ties while presenting the quality and heritage of Apulian table grapes to new markets. Buyers from nine countries are expected to attend, including several first time participants from Northern Europe, highlighting the expanding international footprint of the exhibition.

Industry representatives believe 2026 marks an important step for the sector as consumer demand for premium fresh produce continues to rise. According to market data that will be presented during the event, Italy remains one of Europe’s leading table grape producers, while exports continue to benefit from growing interest in high quality and geographically identified products. Sustainability, product traceability and regional branding are expected to remain central themes throughout the conference.

Human stories remain at the heart of the gathering. Family growers, many of whom have cultivated vineyards for generations, will meet directly with international retailers seeking long term partnerships. For local businesses, the event represents more than commercial negotiations, it is also a chance to showcase the traditions, culture and agricultural expertise that define the Apulian countryside.

Current 2026 industry figures point to continued momentum. International participation has expanded to buyers representing nine countries, while new importers from the Netherlands and one of Sweden’s largest fresh produce companies are joining the event for the first time. These developments underline the increasing competitiveness of Apulia’s table grape sector in European and Middle Eastern markets.

Looking ahead, organisers expect Regina di Puglia to continue attracting a broader international audience as demand for premium fruit, sustainable production methods and protected regional products grows. If current trends continue, future editions are likely to welcome additional overseas buyers, encourage new export agreements and further strengthen Apulia’s position as one of Europe’s leading table grape regions.

July 21, 2026, Organisers of the fourth Regina di Puglia event say international interest has reached a record level ahead of the three day gathering dedicated to Apulia’s table grape industry. The event is expected to welcome producers, importers, retail representatives and trade journalists, reflecting the growing global appeal of the region’s premium grapes.

The showcase, scheduled from July 23 to 25, will combine orchard visits, packing house tours, business meetings and networking sessions. Local growers see the event as an opportunity to strengthen commercial ties while presenting the quality and heritage of Apulian table grapes to new markets. Buyers from nine countries are expected to attend, including several first time participants from Northern Europe, highlighting the expanding international footprint of the exhibition.

Industry representatives believe 2026 marks an important step for the sector as consumer demand for premium fresh produce continues to rise. According to market data that will be presented during the event, Italy remains one of Europe’s leading table grape producers, while exports continue to benefit from growing interest in high quality and geographically identified products. Sustainability, product traceability and regional branding are expected to remain central themes throughout the conference.

Human stories remain at the heart of the gathering. Family growers, many of whom have cultivated vineyards for generations, will meet directly with international retailers seeking long term partnerships. For local businesses, the event represents more than commercial negotiations, it is also a chance to showcase the traditions, culture and agricultural expertise that define the Apulian countryside.

Current 2026 industry figures point to continued momentum. International participation has expanded to buyers representing nine countries, while new importers from the Netherlands and one of Sweden’s largest fresh produce companies are joining the event for the first time. These developments underline the increasing competitiveness of Apulia’s table grape sector in European and Middle Eastern markets.

Looking ahead, organisers expect Regina di Puglia to continue attracting a broader international audience as demand for premium fruit, sustainable production methods and protected regional products grows. If current trends continue, future editions are likely to welcome additional overseas buyers, encourage new export agreements and further strengthen Apulia’s position as one of Europe’s leading table grape regions.