Chilean Citrus Committee Projects 11% Export Growth for 2025 Season
Santiago, Chile – The Chilean Citrus Committee has released its first export forecast for the 2025 season, anticipating a significant increase in citrus shipments. Projections indicate total exports will reach approximately 444,000 tonnes, marking an 11% rise compared to 2024.
Varietal Performance: Growth for Mandarins, Clementines, and Lemons
According to the committee’s estimates, mandarin exports are expected to surge by 32%, while clementines could see a 25% increase. Lemons are also projected to grow by 6%. However, orange exports are forecast to decline by 18%, primarily due to reduced volumes of the Fukumoto variety.
Monserrat Valenzuela, Executive Director of the Chilean Citrus Committee, attributed the overall positive outlook to favorable weather conditions.
“We experienced sufficient winter chill hours and abundant rainfall, followed by a spring that supported excellent fruit set,” Valenzuela explained. “However, adjustments may still occur if adverse weather impacts later stages of production.”
Promotional Campaigns Target Key Markets
To bolster exports, the committee has outlined strategic marketing initiatives in the United States and Japan.
- United States: Campaigns will focus on retail partnerships and consumer engagement, leveraging point-of-sale promotions and social media outreach to highlight Chilean citrus.
- Japan: A specialized lemon promotion will be launched, including a workshop at Expo Osaka’s Chilean pavilion. The event will bring together Japanese importers, distributors, and industry media to discuss the quality, sustainability, and health benefits of Chilean lemons.
“Our campaign in Japan is built on Chile’s strong export reputation, the industry’s sustainability efforts, and the superior quality of our lemons,” Valenzuela emphasized.
Looking Ahead
While the initial forecast is optimistic, the committee remains cautious, acknowledging potential risks from climate variability. Further updates will be provided as the season progresses.
Chilean citrus continues to strengthen its position in global markets, with increased production and targeted promotions expected to drive demand in 2025.
