Supply Chains in Overdrive: Meeting Ramadan’s Consumer Demand Spike

Preparations are underway in the governorate of Manouba, involving the regional trade administration and the Manouba municipality, to establish a direct sales point from producer to consumer in the city center. This initiative will complement the ongoing operations at the “Dewan Market” outlet, which is part of the International Land Office under the Ministry of Agriculture, Water Resources, and Fisheries, located at the agricultural complex in Burg Al-Amri. The range of products available at this outlet will also be diversified, according to regional trade director for Manouba, Sadok Lallam.

According to Tunisia Africa News Agency reports, there is a commitment to coordinate the establishment of additional sales points in areas such as El-Batan, El-Mornaguia, and Tabarka, following expressions of readiness from local municipalities to host them. This is pending the availability of suitable spaces that meet necessary requirements and include all essential facilities.

Moreover, two cold meat sales points are set to be provided, with the first already operational in central Manouba and preparations underway to establish the second at the municipal market in Manouba. Prices have been set at 38.200 Tunisian dinars for lamb meat and between 26 and 35.500 Tunisian dinars for various types of beef.

The same source revealed that it is expected that the supply of vegetable oil packaging units will resume during the month of Ramadan with the allocated quota for the region, including sensitive goods such as flour, semolina, sugar, coffee, and rice.

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