Harvest House Expands AI Partnership to Revolutionize Tomato Production Forecasting
Move aims to set new benchmark in supply chain efficiency and predictive agriculture
Harvest House, one of Europe’s largest cooperatives of greenhouse vegetable growers, is taking a major step toward agricultural innovation by expanding its collaboration with agri-tech company Source.ag. The cooperative will now implement Source.ag’s cutting-edge Harvest Forecast AI across its entire 600-hectare tomato production network.
This strategic shift marks a departure from traditional, manual forecasting methods, where weekly yield estimates were managed via spreadsheets. Instead, Harvest House will leverage AI-powered, automated forecasts that provide daily updates over a rolling 60-day period. This new system not only boosts forecasting accuracy but also integrates directly with the cooperative’s CRM platforms through APIs—enhancing the quality and speed of data available for sales and operational decision-making.
Yvonne Geurten, Commercial Director at Harvest House, described the expansion as a milestone in the cooperative’s ongoing commitment to sustainability and technological leadership.
“With Source.ag’s AI, we are investing in unmatched accuracy and timeliness in harvest forecasting,” Geurten said. “This allows us to significantly reduce inefficiencies throughout the fresh produce supply chain and strengthens our leadership in sustainable production.”
Geurten emphasized that for the full benefits of this technological advancement to be realized, alignment is needed across the entire supply chain. She called on major retailers to enhance their own demand forecasting and deepen collaboration with growers. Such coordination, she noted, would help optimize supply-demand balance, reducing waste and ensuring that gains in agricultural precision translate into broader value.
Source.ag’s Harvest Forecast AI aggregates crop forecasts by product segment, enabling more precise alignment between projected yields and retailer demand. This optimization helps minimize overproduction and food waste, improves planning capabilities, and ultimately enhances customer satisfaction.
Rien Kamman, CEO and co-founder of Source.ag, highlighted the broader significance of the partnership, particularly in the context of global climate challenges.
“Forecasting continues to be a major hurdle in fresh produce supply chains, contributing significantly to both waste and financial loss,” Kamman said. “We’re proud to support Harvest House in applying AI to all their tomato operations, especially at a time when extreme weather is putting pressure on global food systems. Enhancing predictability and resilience in the supply chain has never been more vital.”
Source.ag’s forecasting platform is specifically tailored for high-tech greenhouse environments. It uses real-time crop data, historical cultivation patterns, and proprietary algorithms to deliver dependable insights into expected volumes, product characteristics, and harvesting schedules. This enables seamless coordination from greenhouse to grocery shelf.
The expanded partnership between Harvest House and Source.ag represents a significant leap forward in data-driven agriculture—one that promises not only improved business outcomes, but also a more sustainable and resilient food future.
