Sunkist Launches New Grapefruit Combo Bags Just in Time for Summer
Sunkist Growers is promoting California-grown grapefruit with the nationwide release of its new 3lb and 5lb combo bags, designed to meet rising demand and add a refreshing twist to summer consumption.
As citrus popularity continues to grow, Sunkist is introducing a new product aimed at bringing convenience and variety to American households. The cooperative has launched grapefruit combo bags that blend Star Ruby and Marsh Ruby varieties, now shipping across the United States.
“With citrus demand climbing, our grapefruit combo bag is tailor-made for summer’s big moments,” said Cassie Howard, senior director of category management and marketing at Sunkist Growers. “Grapefruit brings a bold, refreshing twist to summer.”
Though citrus fruits are typically associated with winter, Howard emphasized that certain varieties, including grapefruit, are well-suited for warmer weather. “Our grapefruit and summer varieties are perfect for warm-weather moments,” she noted.
The new packaging provides a colorful mix of grapefruit that, according to Sunkist, combines taste, nutrition, and visual appeal. The combo bags aim to deliver convenience and value while catering to consumer preferences for freshness, flavor, and trusted quality.
“The combo bag is designed with our consumers in mind,” Howard said. “It reflects what shoppers are looking for: flavor, variety, freshness you can see, and the trusted quality of Sunkist citrus.”
Recent data from a Sunkist-commissioned study shows that over 80 percent of fresh fruit consumers eat some form of citrus weekly—a six-point increase from the previous year. The cooperative highlighted growing interest in grapefruit among health-conscious consumers and noted an upward trend in the perceived quality of Sunkist products.
Beyond grapefruit, Sunkist’s summer lineup includes seasonal favorites like Valencia oranges and lemons, offered in both conventional and organic options. The company describes the full selection as packed with “flavor, color, and refreshment,” encouraging citrus lovers to enjoy the bright days of summer with fresh fruit.
